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Facebook Messenger Chatbot – Changing the Future of Messenger Marketing

What is Facebook Messenger Chatbot?

A Facebook Messenger bot is a chatbot that works on Facebook Messenger platform and its programmed to understand questions, provide answers, and execute tasks. Facebook Messenger is the new trend in the social media marketing world since they allow business owners to reach out to consumers on a large scale through advertisements and continue an interaction on an individual and personal level.

Facebook Messenger Chatbot allow businesses to make communication with their customers or potential customers forward without any human participation and as your number of conversations rises you invariably grow your contacts and leads. As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. You won’t always have to answer questions from your clients and customers instantly but with the chatbot, you can be certain that the probability of losing your customers is very minimal.

Chatbots are essentially computer programs designed to stimulate conversation with human users and with them, communication with customers is swift and easy. Communication is a very vital part of marketing and the Facebook Messenger Chatbot changes and refines your communication style with your clients, making marketing easy and less tasking. eMarketer reports that 1.4 billion people interacted with a chatbot in 2015 and a recent Nielsen survey found that people think messaging is the second-best way to talk to business while Forbes reports that over the next two years, 85% of customer-business relationships will be through technology. A huge part of these customer-business relationships will take place on messaging apps, where businesses provide quick and fast customer service while driving sales alongside.

Quick Facts about Facebook Messenger

–    A Facebook Messenger bot is a chatbot that lives on Facebook Messenger, which means that the Facebook Messenger converses with at least 1.3 billion people who use Facebook Messenger every month.

–    Facebook Messenger is the third most-used app in the world, used by 68% of app users.

–    As at the 2018 F8 conference, Facebook had 300,000 active Messenger bots which are three times over what it had the previous year. Think about what this means for a business that uses the Facebook Messenger bot.

If you are still not convinced about using the FacebookChatbot for the marketing arm of your business, the next headline will definitely convince you.

The goal of the Facebook Messenger Chatbot is that customers and clients can interact with a chatbot to find what they need instead of searching for information on your website which will take time.

facebook messenger chatbot benefits for business

By implementing a chatbot into your marketing strategy, you will be able to:

– Learn about your audience

– Tailor your marketing efforts

– Reach new customers

If you own a business, you will be depriving your business of growth and increase by ignoring the Facebook Messenger Chatbot as these chatbots are interestingly becoming an increasingly-effective marketing tool. Facebook Messenger Chatbot can help you grow and scale up because they are able to deal with sales and marketing by propagating across different marketing segments thereby saving your business and company time and costs on marketing efforts. When chatbots are a part of your marketing initiative they help push your customers effortlessly through your sales funnel. If you want to grow your business, then get involved with the Facebook Messenger Chatbot strategy.

Ultimately, customers want the fastest route between their problems and a solution. Chatbots can make lighter the problems customers encounter by automating simple tasks, reducing customer service delays, and answering their questions promptly. From a customer’s perspective, they’re a friendly and accessible time-saver. With Facebook Messenger Chatbot you can find new customers without the need for a human operator and you can convert website visitors into leads and customers simply and effortlessly. These Chatbots can help handle many of your marketing needs and invariably increase productivity, efficiency, and lower costs.

Why Facebook Messenger is good for your business

Facebook Messenger is one of the largest messaging platforms out there, with more than 1.3 billion monthly users. According to research, 53% of people prefer shopping with businesses that send messages directly. This is why having a Facebook Page and being active on the Facebook Messenger platform is good for your brand and business.

Refer Messenger chatbot to increase sales

 

Also, as business owners, we are always looking for more reach, more leads, more conversions, more customers and anything of worth that will help us make more money and keep our customers happy and satisfied. With the Facebook Messenger chatbots, business owners are provided with a unique way of reaching their target audience; bringing their products to customers at their convenience. If there is one thing all business owners can agree on, it is the fact that you have to approach your customers in the places where they are already hanging out, and people also want to be able to log in from wherever they are and chat with friends and the brands they do business with; the Facebook Messenger Chatbot makes this connection this possible, giving customers the satisfaction they need. A Facebook Messenger bot is one major way through which you can scale up your marketing strategy especially if your script is right because, with the right script, Facebook Messenger chatbots can do the selling all within the comfort and confines of Facebook Messenger. On Facebook, businesses can also create ads that are placed directly on the mobile Messenger home screen and when customers click on the ad, either of two things can happen; a Messenger conversation with your business or they will be redirected to a page of your choosing.

Oracle reports that 80% of businesses want chatbots by 2020, and many of those respondents were already using them. The survey included responses from 800 business decision-makers, including chief marketing officers, chief strategy officers, senior marketers, and senior sales executives from France, the Netherlands, South Africa, and the UK. This shows a big shift in the online marketing world as marketing experts move from social networks to messaging apps and bot technology instead.

Juniper’s Research tells us the average time saved per chatbot in the banking and healthcare sectors, when compared to traditional call centers, is 4+ minutes. Think of the money businesses will save from this. The average cost saved per chatbot interaction in banking is $0.70. For the healthcare sectors, when compared to traditional call centers, is 4+ minutes. Think of the money businesses will save from this! The average cost saved per chatbot interaction in banking is $0.70.

As Messaging apps explode in popularity, so also does Messenger Marketing and this will continue to grow for years and years to come. With Messaging apps, companies can connect to billions of customers around the world. Facebook Messenger with Sephora (one of the world’s largest makeup brands) are already making headway, you can tag along too.

Juniper’s Research on Facebook Messenger Chatbot USA

 

What exactly is the connection between Facebook Messenger Chatbot and Marketing?

Facebook Messenger Chatbots can figure out what products are best suited for your customers

Have you ever tried selling a product to someone who doesn’t need what you are selling? Not only can that be frustrating but also time wasting. It is not always easy to predict which prospects are a good fit for is what your business offering. But with Chatbots qualify a prospect by asking the appropriate questions to figure out what is best suited for them, saving you time and increasing productivity.

Chatbots allows Your Products & Services to be in multiple places at once

The fact that Facebook Messenger Chatbots can interact with from people from all over the world brings your products and services to the doorsteps of billions of people. When it comes to marketing, Facebook Messenger Chatbots can get you closer to people, enabling you and your products to be in multiple places at once.

Facebook Chatbots guarantees an increase in customer engagement and builds brand loyalty

No one can deny the fact that customer engagement is a very crucial and important part of marketing efforts. Getting your customers to engage with your brand is a faster way to have them buy from you. The more the chatbots engage with them, the faster it is to build your brand loyalty.


Chatbots can help you target high-intent customers

Aside from the fact that messenger chatbots are the fastest way to reach your customers directly, they can also take advantage of your subscriber to retarget high-intent customers.

Headliner Labs found that people are 3.5 times more likely to open a Facebook Message than a marketing email.

Facebook Messenger Chatbots can be used as a payment tool

Using the Facebook Messenger Chatbots as a payment tool that handles transactions for your business with just a few clicks makes it so easy for you to get money from your customers which is what every business is after; money making a right! With the Facebook Messenger Chatbots, money keeps coming into your accounts from different parts of the world irrespective of the time zone, meaning even while you are asleep, the alerts keep coming in.

Chatbots can help Personalize Your Marketing

No one can use the information gathered from your customers to advertise other products they might be interested in better than the chatbots and when customers are given a personalized experience they are drawn unconsciously to your brand.

Chatbots provides Low barrier to entry for both you and your target audience

The fact that chatbots are located on social media messaging platforms, their reach is limitless. They can get new customers by tapping into new demographics, making your brand more readily available.

Facebook Chatbots help customers get things done

Facebook Messenger Chatbots are designed to solve a consumer’s problem through a user-prompted transaction. These bots can assist your customers to order takeout, purchase what they want, book a trip or help out with make-up decisions. The good news is that they are always available to help.

Facebook Chatbots help speed up surveys

To grow a company one major thing that paramount is to get genuine feedback from customers using their responses to surveys to help design more logical and standard business strategies. With Chatbots, this marketing process is made much easier and seamless, guiding them through every aspect of the sale, addressing questions as they arise.

Facebook Messenger Chatbots monitor and track consumer individual interests and preferences

Chatbots monitor consumer behavior and can also track a customer’s interest and with the information it has, a chatbot can help to push appropriate notifications based on your customers’ individual interests and preferences.

Chatbots are good at providing relevant choices

Chatbots are good at providing and guiding customers on what choice to make concerning products when they are either indecisive or are confused on what to actually buy. How do they help? Customers are always in search of better options, so Chatbots also recommend similar products to assist them. They help by analyzing various facts associated with each customer and weighing it against product recommendations then proceed to render relevant choices. It is said that more than 22% of consumers are interested in receiving Chatbot recommendations.

Messenger Chatbots help customers find information on your products

Depending on how it is designed, a chatbot must not necessarily be purely task-oriented. It could also be created in a way to provide your customers with information, data, and facts about your products and brand instantly, so your customers both the existing and prospective ones will not have to spend time scanning through your site for what they want.

 Chatbots have the capacity to Re-engage your customers

A Facebook Messenger bot can reach out personally, offering relevant content at the right time and sending out reminders to customers about the items they have in their carts. The fact that Facebook Messenger Chatbots have the capacity to retain facts and information, your business can use those details for your advantage.

Other things that Chatbots do to help marketing include:

– Chatbots won’t keep customers waiting
– They can upsell
– They can remind you that you forgot to click purchase on those sneakers.
– They can track your delivery

Facebook Messenger Chatbot complete tasks like:

  • Recommending outfits
  • Giving beauty tips
  • Direct ordering (Dominos)
  • Booking tickets

Benefits of chatbots

  • The bot can generate, qualify, and even nurture the lead before sales representative talks to the lead.
  • Flexible attribute
  • They accomplish their task, start to finish
  • Customer Satisfaction
  • Its power and results are undeniable
  • Relevant and convenient content retrieval
  • Fun and visual interactions that your customers love; leaving them with an entertaining experience, a better understanding of the brand, and a positive emotional feeling.
  • Unlike the self-serving marketing of the past, bots provide a service.
  • Maximum opportunities for personalization
  • Bring a brand personality to life
  • Alternate sales channel
  • Handling Capacity
  • Chatbots increase your potential conversion rate.
  • Chatbots can automate tasks which are to be done frequently and at the right time
  • Accessible anytime
  • Cost EffectiveTwo options are available to you when it comes to building a chatbot:
    You either Build Your Own or you use a Chatbot BuilderIf you are still skeptical, check out these 7 Brands already Using Chatbots for Marketing
    https://blog.hubspot.com/marketing/brands-already-using-chatbots-in-their-marketing https://adespresso.com/blog/how-5-brands-are-using-messaging-apps-for-marketing/–    National Geographic’s Genius
    –    Whole Foods
    –    Aerie
    –    Harper Collins
    –    Marvel’s Spiderman
    –    Starbucks
    –    Duolingo

Conclusion

Facebook Messenger bots can be trusted to get your message to millions of people and make your brand and business more visible. Chatbot Messenger Marketing helps you interact only with the consumers and audience that have a real interest in your offer.

Chatbot Messenger Marketing is going to be a huge marketing channel for everyone—consultants, e-commerce companies, brick & mortar stores, public figures and celebrities, event organizers, and more—for the foreseeable future. It has been discovered that people exchange 2 billion messages with businesses over Facebook Messenger every month.

There is a huge benefit when Facebook Messenger is integrated into the marketing strategy of organizations and businesses. With so many reasons to invest in a Messenger chatbot, what are you waiting for? Seeing how fast Messenger Marketing is growing, it is wise to adopt the Chatbot Messenger Marketing strategy for your business, the sooner the better.  If you don’t want to avoid missing out on the biggest marketing opportunity on the horizon, the first step is to learn all you can about Facebook messenger chatbot for business.

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